There are these different worlds now. Some people only use TikTok. If you're not on TikTok, you don't exist in their world. That's how I view it. In my world, YouTube's pretty big. If you didn't exist on YouTube, you wouldn't exist in my world.[4]
There's a lot of people who watch Twitch religiously that don't even know I exist. There are tons of people who only watch YouTube and have no idea xQc (a popular Twitch streamer) exists. You want to be involved in some way because every app has people who only use that app, and if you're not on it, you basically don't exist to those people.[16]
Being on every different way people consume content and making the best of the best content in that vertical is very important to me so we can reach a lot of these people.[98]
You should take any platform with users seriously. Whether it's TikTok or Reddit. If you can, take every platform seriously. You can make as much money off of Facebook as you do YouTube.[20]
Q: How many platforms should a creator actually post on?
In a perfect world, you would do it all. The problem for me and other creatives is our linear constraint, our time. You only have so much time you can film each day. So the more platforms you're taking on, the more you're spreading it thin. I don't know what the perfect balance is but obviously there's no logical reason why you shouldn't be on every single platform.[57]
If you're spending two hours a day on five platforms, I don't think you'll see as much success if you're just spending ten hours a day on one, because the content you're makeing on that one will be so exceptional that it'll performjust do much better.[57]
I'm still figuring out what the right balance is because I'm super obsessive over YouTube and all in on it, but other platforms would be a good way to grow my brands and drive more traffic.[57]
I'm bad at multitasking.[57] If you try to do everything, you’ll suck at everything.[5]