I was talking with a YouTuber with 20 million subscribers who was upset that people kept re-uploading his videos on TikTok. He said it spoils his videos and after seeing the clips, they wouldn't watch them.[3]
He sent me a re-uploaded part of his video on TikTok with 30 million+ views. I called him and said, “You know how many people out of that 30 million had no clue who you were? Do you know how many views that drove to your videos?” He was about to strike hundreds of people who were re-uploading clips of his videos. After I laid it out to him, he said I was right.[3]
You want people posting your content.[3]
I want to do more podcasts because a lot of people re-upload them on TikTok and Shorts.[3]
Highlights are how you grow podcasts. Highlights get recommended because you can put interesting titles and thumbnails on it. They're a reasonable length that can actually attract new viewership. And if they fall in love with the highlights, they'll listen to the actual podcast.[48]
If you did a podcast four years ago it's just the people who listen to it and after a week it's dead. Now the clips are re-uploaded for months. Even if a podcast gets a million views through the original post, its clips could get hundreds of millions of views. I call it the Andrew Tate model.[3]
He went on a ton of podcasts and the clips went super viral on TikTok. It clicked in my head, if you go on podcasts, people post them on TikTok. You'll get tons of views for no effort.[25]
If you're an influencer, you should go on a couple dozen podcasts and clip the best parts. Put them in a folder and give them to your fans. Let them start TikTok Accounts. You'll have an army of fans promoting you for free.[3]
I love it. Clip my videos, react to my videos on your Twitch stream, put my videos on TikTok, whatever.
I don't care, just make sure you get views.[18]