Q: How much does it help to be in Greenville?[52]
A lot. We have tons of land and there isn't as much regulation.[52] I would not have been able to make a lot of my videos in California because land is much more expensive there. [16]
If my warehouse was in LA, it would be 8x the cost and all my employees would cost more. It wouldn’t be feasible.[35]
Things are cheaper here and I have more space. Plus, there aren’t as many people harassing you like in Hollywood, where there's paparazzi and all that.[16]
Here, I can walk in a store and ask, “Can I buy everything in your store?” And they'll say, “Sure.” Whereas in California, they'd probably say, “No, I'm going to sue you!” And I’d say, “This is money for you, shouldn't you be happy?”[52]
Q: How do you get people to leave their job in New York or LA to come work with you?[27]
That's the hard part. It takes a lot of convincing. Most people don't want to live here so usually it's people whose job is their life and they're passionate about what they do.
We provide a cool job where one day you're going to bury me alive and the next you get to figure out how to send me to space.[27]
Although I don't recommend building a big company in a small city, I'm grateful to be in Greenville. Moving to a decent sized city would probably be more optimal. One with an airport would be nice.[27]
If I had to do it again, I would pick a place that's a little more remote than a big city, which is counterintuitive to what a lot of people would tell you.[16]